Pepsi ceo: Thoughtless commerical incident

November 11, 2020

Dear Partners and Customers,

In an effort to support the current Black Lives Matter movement with a message of unity, we aired a commercial recently that Pepsi regrets. We missed the mark and have deeply hurt some of our customers and partners.

I sincerely apologize on behalf of Pepsi for our actions. We would never want to downplay such a serious issue, and we recognize how important these movements are. We have immediately taken down the commercial, and again deeply regret that it was aired in the first place.

The advertisement does not reflect on Pepsi’s values and we thank you for holding us accountable. Creating a safe world for all is a priority for us at Pepsi, and it starts in the workplace.

All of our employees, including myself, will be working with Robette Ann Dias at Crossroads Antiracism Organizing and Training. In this training, we will be learning about important social issues and what Pepsi can do to help. After this training, we will host a company meeting to share what we learned, and what we can do moving forward.

Finally, to our employees and partners who support Pepsi, we will learn and grow from this so stay with us. Pepsi appreciates your support and we know you love Pepsi.

Sincerely,

Ramon Laguarta
CEO

Michigan State University B.S. Advertising Management, minor in Public Relations expected 2021